TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 26(2)
Normalisation of and resistance to consumer behaviour in higher education
–Richard Scullion & Mike Molesworth [] []
Students as customers in higher education: reframing the debate
–Melodi Guilbault [] []
Effects of inbound marketing communications on HEIs’ brand equity: the mediating role of the student’s decision-making process. An exploratory research
–Marcelo Royo-Vela & Ute Hünermund [] []
Advertising online by educational institutions and students’ reaction: a study of Malaysian Universities
–Muhammad Tahir Jan & Djihane Ammari [] [Google Scholar]
A netnographic analysis of prospective international students’ decision-making process: implications for institutional branding of American universities in the emerging markets
–Lili Gai, Chunhao Xu & Lou E. Pelton [] []
Production of consumer spaces in the university
–Joseph Cunningham [] []
Strike, occupy, transform! Students, subjectivity and struggle
–André Pusey [] [] Book Review
Higher education consumer choice
–Hanif Haghshenas [] []
