TOC: J Mar Behav
Introduction
Journal of Marketing Behavior, 2(1)
"Is This Food Healthy?": The Contextual Influence of Prior Foods on Healthiness Perceptions
–Scott W. Davis, Kelly L. Haws and Joseph P. Redden [] []
Segmenting Consumers According to Their Purchase of Products with Organic, Fair-Trade, and Health Labels
–Peter C. Verhoef and Jenny van Doorn [] []
When Does Humorous Marketing Hurt Brands?
–Caleb Warren and A. Peter McGraw [] []
Openness and Innovation Performance Revisited
–Erik A. Mooi, Kenneth H. Wathne and Ujwal Kayande [] []
