TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 16(2)
Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games
–Frank E. Dardis, Mike Schmierbach, Brett Sherrick, Frank Waddell, Jose Aviles, Sushma Kumble & Erica Bailey [] []
Source Credibility and Consumers’ Responses to Marketer Involvement in Facebook Brand Communities: What Causes Consumers to Engage?
–Caitlin McLaughlin [] [Google Scholar]
A Comparison of In-Game Brand Placement for Active Versus Passive Players
–Harsha Gangadharbatla [] []
Examining and Extending Advertising’s Dual Mediation Hypothesis to a Branded Mobile Phone App
–Rahnuma Ahmed, Fred Beard & Doyle Yoon [] [Google Scholar]
A Content Analysis of Experimental Technologies in Award-Winning Creative Strategies
–Fei Qiao & W. Glenn Griffin [] []
Toward a Tweet Typology: Contributory Consumer Engagement With Brand Messages by Content Type
–Chris J. Vargo [] []
