TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 10(3)
The effect of eWOM on brand attitude and purchase intention of consumers: a cross-sectional study on consumer electronics
–Chetna Kudeshia; Arun Mittal [] []
Follow the leader: understanding young adults’ intentions to follow brands on Facebook
–Kelty Logan [] [Google Scholar]
The effect of nature of online advergames on gamers’ ad-persuasion: moderating roles of game-involvement and need for cognition
–Devika Vashisht; S. Sreejesh [] [Google Scholar]
Investigating the consumer-brand relationships’ development for technology-mediated self-services using the relationship commitment paradigm
–Apostolos N. Giovanis; Dimitris Zondiros; Petros Tomaras [] [Google Scholar]
Self-authored interest profiles for personalised recommendations
–Reuben Binns [] []
