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Call for Special Issue

INTERNATIONAL LUXURY MARKETING

Journal of International Marketing Strategy (JIMS)

Deadline December 16th, 2016

The Journal of International Marketing Strategy (JIMS – ISSN 2122-5307) is a rising journal devoted to current marketing issues. It targets a broad audience, including academics, practitioners and policy-makers, via empirical and conceptual articles. Featuring a strong editorial review board, and a double-blind review process to ensure quality, the journal is substantially supported by Howard University and the University of Colorado Denver.

Special Issue

This special JIMS issue is devoted to international luxury marketing. Its editors are Lawrence F. Cunningham, Professor of Marketing, University of Colorado Denver, US; Lester Johnson, Professor of Marketing, Swinburne University, Australia; and Francisco Conejo, Instructor of Marketing, University of Colorado Denver, US. The editors consider that despite growing demand for luxury products worldwide, luxury marketing is still far from being fully explored. Through this special issue the editors hope to highlight luxury marketing research taking place internationally and help identify research themes and priorities. Marketing scholars, educators, and practitioners, both in the US and overseas, are encouraged to submit their latest work in the area, including, but not limited to

• Strategic management issues related to single, multiple, or global luxury markets.
• Consumer-related issues in luxury marketing such as segmentation or buyer behavior.
• Search for, evaluation of, and satisfaction derived from luxury product and brand purchases.
• Marketing mix elements and combinations related to luxury products.
• Luxury services, or aspects thereof, including people, processes, and physical evidence/service scapes.
• Sustainability and corporate social responsibility issues for luxury products, brands and firms.
• Marketing information systems and research within luxury firms.
• Approaches and issues related to the measurement of luxury, e.g. dimensions and scales.

The above topics are mere suggestions. Authors are by no means confined to them, the editors open to other luxury marketing topics. Inquiries may be directed to Professor Lawrence.Cunningham@ucdenver.edu.

Submission

Deadline is December 16th, 2016. Submissions must be in English, 5,000 words maximum (references and tables in addition). Manuscripts should be submitted as a single-spaced MS Word document on 8.5×11" pages. All margins should be 1” and text 10-point Times New Roman. Tables and figures should be high quality; appropriately numbered and titled; and placed in-text close to where they are discussed. Submissions should include a short title; author name, organization and contact information; and a 100-word abstract. Authors should follow APA writing style. In-text citations should consist of the author’s last name and publication year within parentheses (e.g. Sharma 2007). No footnotes should be used. Notifications of acceptance will be sent to authors upon completion of the review process which usually takes four weeks. Authors can thus count on a rather quick response.

Submissions should be emailed to Professor Lawrence.Cunningham@ucdenver.edu. Authors must provide a statement regarding the originality of their work, and assurance that the work is not already published or under review elsewhere. Please direct all submission inquiries to Professor Cunningham.

Detailed author guidelines may be found at

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The detailed call for this special issue may be found at

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