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Marketing Academics Weekly: 3 November 2016

ÂÜÀòÉç¹ÙÍøF Supports ÂÜÀòÉç¹ÙÍø Collegiate Students on #GivingTuesday
-By: Julie Schnidman
ÂÜÀòÉç¹ÙÍø student leaders use their marketing skills to make communities stronger. On November 29th, The ÂÜÀòÉç¹ÙÍø Foundation (ÂÜÀòÉç¹ÙÍøF) is proud to join the #GivingTuesday movement to raise funds for ÂÜÀòÉç¹ÙÍø’s Collegiate Scholarship programs. Giving to the ÂÜÀòÉç¹ÙÍø’s Social Impact and Diversity Leadership Scholarships provide ÂÜÀòÉç¹ÙÍø students with opportunities to gain the experience they need to impact the world now and in the future. Support the education of some of the best and brightest marketing leaders of the future by making a contribution on #GivingTuesday!
Related content: #GivingTuesday Collegiate Connections

Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic Multinational Corporations in India, Japan, and the United States
-By: Bernhard Swoboda and Johannes Hirschmann
From the Journal of International Marketing: The authors aim to identify whether MNCs can use their advantage of being global and find that perceived brand globalness enhances consumers’ loyalty by affecting functional and psychological value perceptions, while these value-creation routes change according to firms’ origin and consumers’ ethnocentrism.
Related content: Redesigning the Emotions Behind Facebook’s ‘Like’

From SERVSIG: Digital Projects and Resources for Marketing Educators
-By: Scott Cowley
Scott Cowley, assistant professor at Western Michigan University, offers some suggestions on using existing technology in the classroom to engage students and offer relevant learning experiences.
Related content: ÂÜÀòÉç¹ÙÍø Members’ Collaborative Teaching Initiative Engages Students Across Universities

Want Customer Appreciation? A Simple “Thank You” May Do
-By: Lance A. Bettencourt
Smaller-than-expected benefit can lead consumers to feel less appreciated than receiving no financial benefit.
Related content: A Guide to Thanking Customers with Gifts

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