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Marketing Academics Weekly: 27 October 2016

Managing Defaults: Transparency and Consumer Protection
-By: Mary Steffel, Elanor Williams, and Ruth Pogacar
Defaults are increasingly common—and controversial. Critics argue that default-setters should disclose how defaults are intended to influence choices, but others fear disclosure could render defaults ineffective. A new article in Journal of Marketing Research explores ethical best practices.
Related content: Heroic Marketing: How Marketing Creates Enduring Firm Value

Making Banking Intimate: Fintech and the Customer Experience
-By: Ethan Morantz, Miglena Armutlu, Cody Greer, and Vishal Pua
MBA Perspectives: ‘Big Design’ is an exclusive ÂÜÀòÉç¹ÙÍø series examining customer experience design. This week’s focus is on how banks need to integrate Fintech and embrace innovation, such as app and human integration, which can provide customers with an intimate experience.
Related content: Redesigning the Emotions Behind Facebook’s ‘Like’

-By: Matt Weingarden
The submission deadline for the John A. Howard/ÂÜÀòÉç¹ÙÍø Doctoral Dissertation Award is 1 November 2016. Authors should submit their manuscripts electronically as email attachments (one file only) in MS Word to Professor Aric Rindfleisch by way of Julie Schnidman, Strategic Alliances Manager at jschnidman@ama.org. Visit http://ama-academics.communityzero.com/elmar?go=6115083 for details on the submission.
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Journal Reader: Managing Your Credit Card Debt: Simple Solutions to a Complex Issue
-By: Ali Besharat
Consumers may make irrational decisions when paying off their credit card balances. Although it may not appear to be as motivating as debt snowball, borrowers must prioritize their debt payment based on the interest rates, irrespective of the size of the balances. Current public policy interventions apparently have no (or an adverse) effect on credit card debt repayment.
Related content: Making Research in Business Have More Impact: A Relational Engagement Approach

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