TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 22(6)
Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approach
–Eirini Tsichla, Leonidas Hatzithomas & Christina Boutsouki [] []
Exploring advertiser’s expectations of advertising agency services
–Sarah Turnbull & Colin Wheeler [] [Google Scholar]
An analysis of media violence in commercials aired during the telecasts of sports events
–Yunjae Cheong & Justin Combs [] []
A study of the structural integration of the marketing and PR functions in the C-suite
–Pravin Nath & Monique Bell [] []
Antecedents of mobile app usage among smartphone users
–Sang Chon Kim, Doyle Yoon & Eun Kyoung Han [] []
