TOC: J Interactive Mar
Introduction
!Journal of Interactive Marketing, 36
When Online Visibility Deters Social Interaction: The Case of Digital Gifts
–Yotam Shmargad, Jameson K.M. Watts [] []
The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity
–Karin Teichmann, Ursula Scholl-Grissemann, Nicola E. Stokburger-Sauer [] []
Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes
–Jameson L. Hayes, Karen Whitehill King, Artemio Ramirez [] []
Employees’ Company Reputation-related Social Media Competence: Scale Development and Validation
–Gianfranco Walsh, Mario Schaarschmidt, Harald von Kortzfleisch [] [Google Scholar]
The Role of Emotions for the Perceived Usefulness in Online Customer Reviews
–Armin Felbermayr, Alexandros Nanopoulos [] []
The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings
–Chun-Wei Chang, Jonathan Z. Zhang [] []
Examining Biased Assimilation of Brand-related Online Reviews
–Alexander Mafael, Sabrina A. Gottschalk, Henning Kreis [] []
Community Members’ Perception of Brand Community Character: Construction and Validation of a New Scale
–Marleen Relling, Oliver Schnittka, Christian M. Ringle, Henrik Sattler, Marius Johnen [] [Google Scholar]
Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion
–Mitchell Hamilton, Velitchka D. Kaltcheva, Andrew J. Rohm [] []
Winning Versus not Losing: Exploring the Effects of In-Game Advertising Outcome on its Effectiveness
–Tathagata Ghosh [] []
