TOC: J Direct Data Digital Mar Prac
Introduction
Journal of Direct, Data and Digital Marketing Practice, 17(4)
Editorial
Tim Drye
GDPR: Evolutionary or revolutionary?
Alan Mitchell
Pseudonymisation: a 20-year-old idea never seemed so timely
Kate Mayfield
Emerging data: Creating analytical value from government administrative files
Keith Dugmore
Introducing the Consumer Data Research Centre (CDRC)
Navta Vij
When does Spring start? Trends in the gardening category
Michele Masnaghetti
Online research panel members, who do they represent?
Steve Abbott
Sociophysics: A framework to identify transitions in collective supporter behaviour
Tim Drye
Geodemographics for marketers: Using location analysis for research and marketing
Michael Whitelegge
Customer co-creation through social media: The case of ‘Crash the Pepsi IPL 2015’
Mayank Yadav, Shampy Kamboj & Zillur Rahman
Exploring the impact of social media practices on wine sales in US wineries
Liz Thach, Terry Lease & Marieska Barton
