TOC: J Brand Man
Introduction
Journal of Brand Management, 23(5)
Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements
Hyunju Shin, Riza Casidy, Alyssa Yoon & So-Hyang Yoon
Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions
Ranga Chimhundu
Establishing measures and drivers of consumer brand engagement behaviours
Abhishek Dwivedi, Dean Wilkie, Lester Johnson & Jay Weerawardena
Getting what you’re worth: Implications that affect firm value in a brand acquisition
Monica B. Fine, Kimberly Gleason & Desi Budeva
A lovable personality: The effect of brand personality on brand love
Pinaki Roy, Kapil Khandeparkar & Manoj Motiani
Cross-category indulgence: Why do some premium brands grow during recession?
Tanya Mark, Colette Southam, Jan Bulla & Sergio Meza
