TOC: Euro J Mar
Introduction
European Journal of Marketing, 50(9/10)
Pink or blue? The impact of gender cues on brand perceptions
Alexandra Claudia Hess and Valentyna Melnyk
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Rico Piehler, Ceridwyn King, Christoph Burmann, and Lina Xiong
Consumer anger: a label in search of meaning
Paolo Antonetti
Mobilizing hegemonic practices in trajectories of conspicuous resistance
Elizabeth Mamali and Peter Nuttall
Agency and empowerment in consumption in relation to a patriarchal bargain
Andrew Lindridge, Lisa Peñaloza, and Onipreye Worlu
Asymmetric demand patterns for products with added nutritional benefits and products without nutritional benefits
Ji Yan, Kun Tian, Saeed Heravi, and Peter Morgan
The effect of the discounted attribute importance in two-sided messages
Cristiane Pizzutti, Kenny Basso, and Manuela Albornoz
The producer-consumer classification gap and its effects on music festival success
Bram Kuijken, Mark A.A.M. Leenders, Nachoem M. Wijnberg, and Gerda Gemser
How non-consumption goals (elicited by competitive setting or social risk) and self-confidence influence the importance of trivial attributes in product evaluation
Na Xiao
The selfie phenomenon – consumer identities in the social media marketplace
Richard Kedzior, Douglas E. Allen, and Jonathan Schroeder
Understanding the selfie phenomenon: current insights and future research directions
Weng Marc Lim
Heterotopian selfies: how social media destabilizes brand assemblages
Joonas Rokka and Robin Canniford
Brand selfies: consumer experiences and marketplace conversations
Caterina Presi, Natalia Maehle, and Ingeborg Astrid Kleppe
Classifying the narrated #selfie: genre typing human-branding activity
Toni Eagar and Stephen Dann
Beauty blogger selfies as authenticating practices
Valerie Gannon and Andrea Prothero
Insight into the motivation of selfie postings: impression management and self-esteem
Kathrynn Pounders, Christine M. Kowalczyk, and Kirsten Stowers
From liberation to control: understanding the selfie experience
Richard Kedzior and Douglas E. Allen
