TOC: Psych Mar
Introduction
Psychology & Marketing, 33(11)
The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention
–Terrence M. Barnhardt, Isabel Manzano, Maria Brito, Melissa Myrick and Steven M. Smith [] []
Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context
–Jodie Whelan, Miranda R. Goode, June Cotte and Matthew Thomson [] []
The Influence of Regulatory Focus on the Effect of Product Cues
–Doori Song and Cynthia R. Morton [] []
Effects of Lightness-Location Congruency on Consumers’ Purchase Decision-Making
–Tsutomu Sunaga, Jaewoo Park and Charles Spence [] []
An Evolutionary Process Model of Cause-Related Marketing and Systematic Review of the Empirical Literature
–Barbara A. Lafferty, Annika K. Lueth and Ryan McCafferty [] []
Legacy Writing and the Consumption of Biographic Services
–Samuel Guillemot and Bertrand Urien [] []
A Comprehensive Typology of Prepurchase, External Information Searchers
–Denver D’Rozario [] []
Online Review Helpfulness: Role of Qualitative Factors
–Arpita Agnihotri and Saurabh Bhattacharya [] []
