ÂÜÀòÉç¹ÙÍø

TOC: J Con Mar

Introduction

Journal of Consumer Marketing, 33(6)

The ties that bind us: feelings of social connectedness in socio-emotional experiences
Maximilian Stieler and Claas Christian Germelmann

Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions
Praveen Aggarwal and Rajiv Vaidyanathan

Sounds of music: exploring consumers’ musical engagement
Linda D. Hollebeek, Edward C. Malthouse, and Martin P. Block

The impact of reversibility on the decision to disclose personal information
Eyal Peer and Alessandro Acquisti

Thinking orientation and preference for research methodology
Feisal Murshed and Yinlong Zhang

I’m worth it or I need it? Self-gift giving and consumers’ self-regulatory mindset
Dania Mouakhar-Klouz, Alain d’Astous, and Denis Darpy

Product ethnicity and perceived consumer authenticity: the moderating role of product type
Jieun Park, Rajshekhar Javalgi, and Michael Wachter

Guiding when the consumer is in control: the moderating effect of adaptive selling on the purchase intention of the multichannel consumer
Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova, Dena Hale, and Fiona Sussan

Beyond hedonic enjoyment: eudaimonia experience in craft consumption
Qiuying Zheng, Lan Xia, and Xiucheng Fan