TOC: Intl J Sports Mar Sponsor
Introduction
International Journal of Sports Marketing and Sponsorship, 17(4)
The effects of prior affect and sensory stimuli on motorsport spectators’ in-the-moment experiences
Kyu-soo Chung, Dong Soo Ryu, and Seunghwan Lee
The impacts of brand asset of domestic screen golf playing systems upon brand trust and brand loyalty
Ho-Jin Lee and Yongseok Jee
Popular music in Super Bowl commercials 2005-2014
David Allan and Stephanie A. Tryce
We love to hate them! Social media-based anti-brand communities in professional football
Bastian Popp, Claas Christian Germelmann, and Benjamin Jung
Going green in baseball – a case study of the SK Wyverns
Joon-Seo Andrew Choi
