MEA 2017
Introduction
Marketing Educators' Association, San Diego, 6-8 Apr 2017; Deadline 1 Nov
The 41st annual conference of the Marketing Educators’ Association, the premier marketing educators’ association dedicated to advancing the practice and scholarship of marketing education (www.marketingeducators.org), will be held April 6-8, 2017 at the Bahia Resort Hotel in the heart of Mission Bay in San Diego CA. The emphasis of the 2017 Marketing Educators’ Association Conference will be on topics dealing directly with marketing education— current marketing trends (e.g. ethics, multi-media use, social media, technology, creativity, interdisciplinary courses), student/department development issues (e.g. internships and client-based projects, developing institutes, centers, interest / advisory groups), as well as general marketing education issues—and will be comprised of both Competitive Papers, Special Sessions and 2-3 page position paper sessions. Conference registration includes a one-year subscription to the Journal of Marketing Education, along with the Thursday President’s reception and awards dinner, Friday lunch, and Friday and Saturday breakfasts. MEA participants at the 2016 Conference in Denver enjoyed a friendly atmosphere with colleagues from all across the United States and different countries around the world while engaging in discussions about cutting edge advances and future trends in marketing education and pedagogy.
Papers presented at the conference may lead to publication in the Journal of Marketing Education or other similar journals. If you are working on an idea that is not a fully developed paper yet, a 2-3 page position paper would provide you a chance to network with colleagues who have similar interests who can provide feedback on your work in progress. Regardless of whether or not you are submitting a paper, join us to share ideas and participate in discussions with colleagues who care about the practice and scholarship of marketing education.
The Bahia Resort Hotel is occupies its own 14-acre peninsula in the heart of Mission Bay and just a short walk to Mission Beach, a unique location for any San Diego hotel. Several well-known San Diego activities are nearby: SeaWorld is just down the street, while the world famous San Diego Zoo, Balboa Park, and historic Old Town, home to authentic Mexican dining, are all a short ride away. Guests can take advantage of Resort Water Sports, which offers sailboats, kayaks, paddleboards, and pedal boats for use in Mission Bay, the world’s largest man-made aquatic park. Don’t miss the Friday night activity we have planned this year.
Please submit *competitive papers” to Dr. Mindy Welch (mwelch@umhb.edu), *two-page position papers” and *special session proposals” to Dr. Chrisann Merriman (chrisann.merriman@umhb.edu).
**Papers and proposals should be submitted electronically by November 1, 2016.
The call for papers can be found at:
For more information about the Marketing Educators’ Association please visit:
