International Advertising
Introduction
The Journal of Advertising is offering a free virtual special issue on International Advertising
Journal of Advertising Virtual Special Issue on International Advertising
The Journal of Advertising is pleased to announce the Virtual Special Issue on International Advertising. Guest-edited by Professor Carrie La Ferle (Temerlin Advertising Institute, Southern Methodist University), this special issue features ten articles on international advertising. The articles were selected from the past decade (2007 to 2016) and make significant contributions to the understanding of international advertising by addressing neglected and/or cutting edge areas.
For more information on the Virtual Special Issue on International Advertising, please click this link:
We offer free access to the articles until December 31, 2016
For any inquiry regarding this virtual special issue: Professor Carrie La Ferle, laferle@mail.smu.edu
Shintaro Okazaki
Editor-in-Chief, Journal of Advertising
King’s College London
