TOC: J Promo Man
Introduction
Journal of Promotion Management, 22(5)
Effects of Patriotism and Celebrity Endorsement in Military Advertising
–Sejin Park & Elizabeth Johnson Avery [] []
An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland
–Maxwell Winchester & Gavin Lees [] []
Investigating the Factors Influencing Digital Movie Piracy
–Ian Phau, Min Teah & Johan Liang [] []
Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective
–Guanxiong Huang [] []
Service Quality Perceptions of Foreign Direct Investors
–Aihie Osarenkhoe & Jotham Mbiito Byarugaba [] []
Relationship Between Companies and the Public on Facebook: The Portuguese and the Brazilian Context
–Sandra Maria Correia Loureiro & Daniela Gonçalves Gomes [] []
Economic Crisis and its Impact on Promotion and Media in Cyprus
–Ioanna Papasolomou, Philip J. Kitchen, Anastasios Panopoulos & Maria Sabova [] []
Grounds of Visitors’ Post-Trade Fair Behavior: An Exploratory Study
–Maria Sarmento & Minoo Farhangmehr [] [Google Scholar]
Optimal Duration of Promotion for Durable Technology Product in a Segmented Market
–P. C. Jha, Sugandha Aggarwal & Anshu Gupta [] []
