TOC: J Mar Man
Introduction
Journal of Marketing Management, 32(15/16)
Editorial
Contemporary issues in museums and heritage marketing management: introduction to the special issue
–Babak Taheri, Kevin O’Gorman & Ian Baxter [] []
Engaging and marketing to stakeholders in World Heritage Site management: a United Kingdom multiple case study perspective
–Sean Lochrie [] []
Domesticating fears and fantasies of ‘the East’: integrating the Ottoman legacy within European heritage
–Derek Bryce & Senija Cauševic [] []
Action at the exhibit face: video and the analysis of social interaction in museums and galleries
–Dirk vom Lehn & Christian Heath [] []
Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio
–Maud Derbaix & Anne Gombault [] []
Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters
–Maree Thyne & Anne-Marie Hede [] []
Role conflict and changing heritage practice: ancestral tourism in Scotland
–Samantha Murdy, Matthew Alexander & Derek Bryce [] []
