TOC: Res Apps Mar
Introduction
Recherche et Applications en Marketing, 31(3)
Editorial
Hubert Gatignon, David Gotteland, and Christophe Haon
Team creativity: Creative self-efficacy, creative collective efficacy and their determinants
Maud Dampérat, Florence Jeannot, Eline Jongmans, and Alain Jolibert
Ten years of value cocreation: An integrative review
Thomas Leclercq, Wafa Hammedi, and Ingrid Poncin
Drivers of companies’ willingness to co-create B2B services
Elodie Jouny-Rivier and Paul-Valentin Ngobo
Encouraging and rewarding consumer creativity in new product development processes: How to motivate consumers involved in creative contests?
Stéphane Salgado and Virginie De Barnier
A better understanding of the role and underlying mechanism of stimulating mental imagery in improving the creativity of “ordinary” users
Cyrielle Vellera and Marie-Laure Gavard-Perret
Innovation through interactive crowdsourcing: The role of boundary objects
Souad Djelassi and Isabelle Decoopman
