TOC: J Mar Man
Introduction
Journal of Marketing Management, 32(13/14)
The brand authenticity continuum: strategic approaches for building value
–Julie Napoli, Sonia Dickinson-Delaporte & Michael B. Beverland [] []
A brand preference and repurchase intention model: the role of consumer experience | Open Access
–Reham Ebrahim, Ahmad Ghoneim, Zahir Irani & Ying Fan [] []
A space of one’s own: spatial and identity liminality in an online community of mothers
–Benedetta Cappellini & Dorothy Ai-wan Yen [] []
Class talk: habitus and class in parental narratives of school choice
–Beverley Hill & Ai-Ling Lai [] []
Brand identity and online self-customisation usefulness perception
–Hongwei He, Lloyd C. Harris, Weiyue Wang & Kamran Haider [] []
Exploring commitment in peer-to-peer exchanges: the case of timebanks
–Eleni Papaoikonomou & Carmen Valor [] []
Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment
–Matti Jaakkola, Johanna Frösén, Henrikki Tikkanen, Jaakko Aspara, Antti Vassinen & Petri Parvinen [] []
