TOC: J Global Mar
Introduction
Journal of Global Marketing, 29(4)
Editorial
New Emerging Business Models, Frameworks, and Trends in Global Marketing
–Ajay K. Manrai Editor-in-Chief, Journal of Global Marketing [] []
The Role of Business and Friendships on WeChat Business: An Emerging Business Model in China
–Shuai Yang, Sixing Chen & Bin Li [] []
Understanding the Global Phenomenon of Online Group Buying: Perspective from China and the United States
–Wan-Hsiu Sunny Tsai & Jie Zhang [] []
Understanding the Impact of Matchup between Country-of-Origin Facets and Country Stereotypes on Advertising Effectiveness
–Linwan Wu, Ilyoung Ju & Naa Amponsah Dodoo [] []
Convenience, Satisfaction, and Post-Purchase Behavior in India’s Health Insurance Market
–Tanuj Mathur, Gurudas Das & Ujjwal Kanti Paul [] [Google Scholar]
Country Resources, Country Image, and Exports: Country Branding and International Marketing Implications
–Qin Sun, Audhesh K. Paswan & Margie Tieslau [] []
Book Review
Review of “The Handbook of Research on Global Fashion Management and Merchandising” by Alessandra Vecchi and Chitra Buckley Hershey, PA: IGI Global, 2016, 862 pp. ISBN: 9781522501107. List price: $ 268.00. Hardcover
–Matteo Montecchi []
