Phil Kotler Interviewed
Introduction
An interview with Professor Kotler, email marketing, the headphone jack and more from the ÂÜÀòÉç¹ÙÍø
Marketing Academics Weekly: 29 September 2016
Video Interview: Father of Modern Marketing Philip Kotler Talks Brand Activism, ‘Wow’ Moments
-By: Matt Weingarden
Father of Modern Marketing Philip Kotler Talks ‘Wow’ Moments, Brand Activism with ÂÜÀòÉç¹ÙÍø CEO Russ Klein during a visit to the ÂÜÀòÉç¹ÙÍø Support Center in Chicago. Kotler presented at an all staff meeting and then spoke one-on-one with Klein.
Related content: ÂÜÀòÉç¹ÙÍø Seeks Nominations for 2017 ÂÜÀòÉç¹ÙÍø/Irwin/McGraw-Hill Distinguished Marketing Educator
2016 Email Marketing Metrics Benchmark Study
-By: IBM Marketing Cloud
To build a world-class marketing program, it’s crucial to compare yourself to the best performers – but competitor data can be scarce. With the exclusive “2016 Email Marketing Metrics Benchmark Study,” this key industry data – and much more – is at your fingertips..
Related content: Six Tips for Writing a Creative Brief
Why Killing the Headphone Jack Was the Best Decision Apple Ever Made
-By: Zach Brooke
In one of the year’s most talked-about tech developments, Apple released the iPhone 7, sans headphone jack. The decision has generated debate among consumers and industry experts. Landor’s Mimi Chakravorti recommends Apple spin this as an unqualified triumph of innovation, and par for the course for the tech giant that excels by thinking differently.
Related content:
The Road to Independence: 3 Marketers Discuss Going Solo
-By: Hal Conick
The entrepreneur and freelance economies are growing quickly. How can marketers strike out on their own without becoming a worried mess? There were 15.5 million self-employed workers as of 2015. With more than a half-million marketers across the U.S., or roughly 10%, there is sure to be a fair amount of marketers who have or would like to work on their own. Aaron Zwas, author of Transition to Independence, says marketers who start their own business have to create a relevant business model and work to keep it relevant. Branding alone will not cut the mustard.
Related content: Why Startup Experience Can Be More Valuable Than an MBA
Visit the ÂÜÀòÉç¹ÙÍø Academic Community for more community news and resources.
