TOC: Mar Sci
Introduction
Marketing Science, 35(5)
Zooming In on Choice: How Do Consumers Search for Cameras Online?
–Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela [] []
Monetizing Ratings Data for Product Research
–Nino Hardt, Alex Varbanov, Greg M. Allenby [] []
Social Responsibility and Product Innovation
–Ganesh Iyer, David A. Soberman [] []
Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense
–C. Jeffrey Cai, Jagmohan S. Raju [] []
A Model of Unorganized and Organized Retailing in Emerging Economies
–Kinshuk Jerath, S. Sajeesh, Z. John Zhang [] []
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity
–Michael Platzer, Thomas Reutterer [] []
To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel
–Baojun Jiang, Lin Tian, Yifan Xu, Fuqiang Zhang [] []
Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption
–Bram Foubert, Els Gijsbrechts [] []
