TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 22(5)
Editorial
–Philip J. Kitchen []
Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention
–Debasis Pradhan, Israel Duraipandian & Dhruv Sethi [] []
An analysis of rhetorical figures and other linguistic devices in corporation brand slogans
–Darryl W. Miller & Marshall Toman [] []
Deceptive advertising and third-person perception: The interplay of generalized and specific suspicion
–Guang-Xin Xie [] []
An investigation into the link between service quality dimensionality and positive word-of-mouth intention in Mainland China
–Ye Ren & Desmond Lam [] []
Cause-related marketing 2.0: Connection, collaboration and commitment
–Sophie Esmann Andersen & Trine Susanne Johansen [] []
Explicating the ‘like’ on Facebook brand pages: The effect of intensity of Facebook use, number of overall ‘likes’, and number of friends’ ‘likes’ on consumers’ brand outcomes
–Joe Phua & Sun Joo Ahn [] [Google Scholar]
