ÂÜÀòÉç¹ÙÍø

Multistage market segmentation: an exploration of B2B segment alignment
Robert J. Thomas

Customer orientation and organizational innovation: the case of environmental management practices
Sanja Pekovic, Sylvie Rolland, and Hubert Gatignon

The triad value function – theorizing the value potential of connected relationships
Mette Vedel

Does guanxi in China always produce value? The contingency effects of contract enforcement and market turbulence
Liping Qian, Pianpian Yang, and Yao Li

Clarifying the influence of emotional intelligence on salesperson performance
Selma Kadic-Maglajlic, Irena Vida, Claude Obadia, and Richard Plank

Knowledge integration with customers in collaborative product development projects
Mohammad H. Eslami and Nicolette Lakemond

Does ingredient advertising work? Some evidence on its impact
Christina Giakoumaki, George J. Avlonitis, and George Baltas

Ethical leadership in the salesforce: effects on salesperson customer orientation, commitment to customer value and job stress
Charles H. Schwepker and Thomas N. Ingram

Applying service-dominant logic to recurrent release of software: an action research study
Neda Barqawi, Kamran Syed, and Lars Mathiassen

---