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CALL FOR PAPERS

Royal Bank International Research Seminar:

Culture and the Adoption of New Information Technologies

The twelfth meeting of the Royal Bank International Research Seminar will take place at Concordia University’s John Molson School of Business in Montreal, from September 21 to 23, 2017. This seminar is sponsored by the Journal of Business Research. The main topic of this seminar is to explore the role of culture in an increasingly digitized world. The main objective of the seminar is to bring together international researchers from different disciplines interested in advancing knowledge on the role of culture in a rapidly changing world, where borders are losing their traditional protective function, markets are becoming more integrated and connected, but at the same time some cultural groups are reaffirming their identities. Marketers must now deal with the dual demands of globalized and localized communication programs.

Papers are sought in the following areas of culture, information technologies and marketing strategy (the list is not exhaustive):

• Advancing/Building the theory regarding consumption and adoption of new information technologies
• Acculturation and ethnic identity influences on marketing strategies for new technologies
• Understanding the digital divide and its impact on well-being
• Ethnic financial consumption, remittances, and new banking technologies
• Influences of new technologies on family and reference groups across cultures
• Influence of new technologies on materialism, values and cultural tendencies across cultures
• Transcultural, social wellbeing and public policy issues regarding new technologies across cultures
• Methodological issues relevant to studying the adoption of new technologies, especially the use of marketing analytics
• Product innovations, e-marketing and diffusion processes across cultures
• Role of information technologies on advertising perceptions and responses across cultures
• New pricing issues across cultures, especially the influences of models from the new sharing economy
• Social media and internet based marketing issues across cultures, including social commerce and co-branding issues ? The impact of politics on marketing practices in a global digital world
• Multicultural brand communities and global social media
• New communication channels and their impact on images of products in cross-cultural contexts
• Mobility, transnational, and transcultural dimensions of ethnic consumption
• Impact of new technologies on product quality perceptions across cultures

Papers should be less than 30 double-spaced pages, with 1” margins and 12 pt font, and follow the guidelines of the Journal of Business Research. Electronic submissions are required. All papers will be subject to a double blind peer review procedure. The best papers of the Royal Bank International Research Seminar will be considered for publication in a JBR Special issue on Culture and the Adoption of New Information Technologies.

The deadline for submissions is April 1, 2017

Please send your submissions (or any inquiry) by email to:

Prof. Michel Laroche
Department of Marketing, John Molson School of Business
Concordia University, 1455 de Maisonneuve Blvd. West
Montreal, Quebec H3G 1M8, Canada
Michel.laroche@concordia.ca
Tel: +1 514 848 2424 ext. 2942, Fax: +1 514 848 4576

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