TOC: J Global Fash Mar
Introduction
Journal of Global Fashion Marketing, 7(4)
Consumers’ purchase intention of 3D-printed apparel
–Anna Perry [] []
Comforting or rewarding myself: Choices for self-gifting
–Hee Jin Hur & Ho Jung Choo [] []
Vulnerability or masculinity: Examining “Aesthetic Labor” from male fashion models’ perspective
–Jie G. Fowler, Rongwei Chu, James W. Gentry & Himadri Roy Chaudhuri [] []
The influence of masculinity and femininity in responses to sex appeal advertising
–Seung Yeon Lee & Seunghee Lee [] []
Mediating effect of self-control between life satisfaction and counterfeit consumption among female consumers
–Komal Nagar [] []
Case
Fashion and audio branding: The analysis and interpretation of luxury fashion marketing concepts
–Yulia Malenkaya & Aliona Andreyeva [] []
