TOC: J Con Res
Introduction
Journal of Consumer Research, 43(3)
Men and the Middle: Gender Differences in Dyadic Compromise Effects
–Hristina Nikolova and Cait Lamberton [] []
Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience
–Xun (Irene) Huang, Zhongqiang (Tak) Huang, and Robert S. Wyer, Jr. [] []
Hedonic Escalation: When Food Just Tastes Better and Better
–Cammy Crolic and Chris Janiszewski [] []
Altering Speed of Locomotion
–Bram Van Den Bergh, Nico Heuvinck, Gaby A. C. Schellekens, and Iris Vermeir [] []
Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement
–Dahee Han, Adam Duhachek, and Nidhi Agrawal [] []
Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired
–Zachary G. Arens and Rebecca W. Hamilton [] []
Repayment Concentration and Consumer Motivation to Get Out of Debt
–Keri L. Kettle, Remi Trudel, Simon J. Blanchard, and Gerald Häubl [] []
When Brand Logos Describe the Environment: Design Instability and the Utility of Safety-Oriented Products
–Ryan Rahinel and Noelle M. Nelson [] []
