TOC: Found Trends Mar
Introduction
Foundation and Trends in Marketing, 10(1)
The Information-Economics Perspective on Brand Equity
–Tülin Erdem and Joffre Swait [] []
- ELMAR Admin
- Posting Types
-
- Consumer Behavior
- Doctoral Students
- Entrepreneurial
- Global Marketing
- Innovation and Tech
- Interorganizational
- Marketing and Society
- Marketing Communications
- Marketing for Higher Ed
- Marketing Research
- Marketing Strategy
- Relationship Marketing
- Retail and Pricing
- Sectors
- Selling and Sales Man
- Service
- Sports and Sponsorship
- Sustainability
- Teaching and Learning
- GeoTags