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International Youth Marketing and Media Forum – IYMMF

NEW DATE – FEBRUARY 9, 2017

Portuguese Marketing Journal (www.rpm.pt), IPAM and IADE-U invite you to submit a paper to the 1st International Youth Marketing and Media Forum on In-School Marketing. The deadline for abstracts submission is December 3, 2016.

The aim is to include participants from all over the world and to give equal opportunity to younger as well as established scholars, with quality of research being the predominant goal.

We invite both theoretical and empirical papers that predominantly, though not exclusively, address some of the following issues:

• In-school Marketing or the developing of types of marketing & media activities towards children/youth at school and the evaluation of these strategies in terms of short and long term impact on youth and on brands;
• Ethicality of the in-school marketing activities – Pros and Cons of legislated and self-regulated best practice principles of Advertising in Schools;
• Childhood obesity and other food and beverage related diseases and what is the role of marketers on the well-being of children;
• Digital marketing targeted at children/youth and the evaluation of these new media such as advergames;
• Marketing by NGOs whose target is children/youngsters and strategies to change child/youth and family behaviours.

Deadlines for Submission & Revision

• Abstract submission: December 3, 2016
• Authors’ notification: January 6, 2017

For more detailed information:

• Visit our Website:
• Contact us: iymmf@universidadeeuropeia.pt

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