ICDBM
Introduction
International Colloquium on Design, Branding and Marketing, Bournemouth University, UK, 5-6 Apr 2017; Deadline 15 Dec
ICDBM
3rd INTERNATIONAL COLLOQUIUM ON DESIGN, BRANDING AND MARKETING
5th– 6th April 2017, Bournemouth University
Design, Branding and Marketing:
The creative process – analysis, theory and practice
Twitter: @ICDBM2017
Call for papers: submission date December 15th 2016
Creative approaches to marketing and design problems are increasingly valued in dynamic and complex competitive environments. Innovation and creativity often results from a cross-fertilisation process across previously distinct professional and industry sector barriers. The International Colloquium on Design, Branding and Marketing was established to explore aspects of integrative theory and praxis, relative to research methodologies and methods that cross the perceived boundaries between marketing and design and to develop a dialogue relative to complementary approaches in these areas. This includes academic work of merit that spans the areas of branding identity, promotion, product development, retail design, online and/or multimedia consumer engagement. The 2017 colloquium aims particularly to focus on aspects around the creative process, exploring potential or actual interdisciplinary connections between research, practice and teaching. The Colloquium seeks not only to bring people together across disciplines, but also crucially to provide enhanced opportunities for publication.
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As per previous ICDBM events, publications will be tied to the conference, including academic journal special issues and an edited book.
The Dec. ’14 Colloquium led to the edited book Multi-channel Marketing, Branding and Retail Design: New challenges and opportunities (2016), and a special edition of the Journal of Fashion Marketing and Management (2016).
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Some key questions which we aim to explore in this colloquium are:
· Are creativity and innovation engendered outlooks and tools used and shared to achieve optimal outputs within and between the areas of design, branding and marketing practice and theory?
· How does creative thinking and innovation influence design, branding, and marketing practice, research and the teaching curriculum?
· To what extent are visual imagery and other sensory symbolic factors incorporated to good effect within local and global communities, and to what extent do mobile and e-marketing solutions contribute?
· How do creative design management strategies become successfully adopted and incorporated into marketing and branding practices and teaching curricula?
The event is co-hosted by Bournemouth University, Nottingham Trent University, University of Leicester and Middlesex University. This 3rd International Colloquium on the theme of Design, Branding and Marketing will be held on 5th and 6th April 2017, featuring presentations by leading academics and practitioners in this field at Bournemouth University’s central campus. This will build on the success of the 1st and 2nd International Colloquium on Global Design and Marketing, which were held at the University of Lincoln in 2011 and Nottingham Trent University in 2014.
The venue of Bournemouth University’s Executive Business Centre (EBC) building is based within walking distance to both the centre of Bournemouth and to the beach and pier area, offering extensive retail, hospitality and leisure facilities. It is also within walking distance of the world renowned Russell-Cotes Art Gallery and Museum. Bournemouth is easily accessible internationally via Bournemouth or Southampton airports, the former being around 10 minutes away from Bournemouth centre by taxi and the latter having a direct rail link to Bournemouth station – only a few minutes’ walk from the venue itself. It’s two hours from London by train from London Waterloo station and it has easy motorway access to the M3 and M27.
The directions/location of the EBC within the city centre Lansdowne Campus of Bournemouth University can be found on the BU website , whilst more info on the venue and its various activities can be found .
Delegates can take advantage of BU discounted rates at local hotels (request these on booking), although many other options are available, Bournemouth being a major tourist centre. Hotels with BU special rates include the 4* Bournemouth Highcliffe Marriott Hotel, the 3* Encore Hotel (Ramada Hotels) and Miramar Hotel, and the boutique Green House Hotel, all within easy walking distance to the conference venue.
This two-day colloquium will bring together practitioner and scholarly experts in the areas of design, branding and marketing to share their knowledge and experiences with fellow academics and practitioners. Scholarly, conceptual, empirical and practitioner papers are welcomed, especially those that address the colloquium theme of integrating research, practice and teaching. Papers may address issues including, but not necessarily limited to:
· creativity, brand management, identity and co-creation
· innovations in corporate/organisational identity, image and reputation
· collaborative fusion between marketers and designers
· visual graphic and other sensory aspects of design
· the creative process in services marketing and design – practice and teaching
· innovative advertising and packaging design
· sustainable marketing and design innovations
· creativity in marketing communications
· interior and spatial design developments
· information environments and the creative process
· organisational identity and image
· viral marketing
· e-commerce and online marketing
· creativity and design for interaction and moving images
· the co-creative processes
· experience marketing and design innovations
· visual research methodology developments
· the creative use of symbols, signs and consumption
· innovatory aesthetics: their application to marketing research and teaching practise
· creative design practice-based research: implications for marketing, research and teaching
Participants
This interdisciplinary colloquium welcomes academic papers from researchers in any field of management and design studies, and also related areas of the humanities and social sciences. Doctoral students are particularly welcome. The colloquium organisers also extend an invitation for collaborative papers between academics, practitioners and policy makers.
Submission guidelines
Abstracts of 300 – 500 words (with up to six keywords), and which may include images will be subjected to a peer review / feedback process to be then published in the Colloquium proceedings.
Abstracts should be submitted to cmcintyre@bournemouth.ac.uk in the following format:
- Microsoft Word document, Times New Roman 12 font, double-spaced, justified paragraphs.
- Margins: 1 inch top, bottom, and sides.
- Authors’ names’ and affiliation should be included on a separate page (i.e. cover page)
- Any references should use the Harvard referencing style
- Images may be included if relevant
Key dates:
Submission of Abstracts: Midnight 15th December 2016
Notification of acceptance: 15th January 2017
Colloquium: 5th – 6th April 2017
Colloquium Chair and Director:
Professor T.C. Melewar (Middlesex University)
Email: t.c.melewar@mdx.ac.uk
Associate Directors:
Professor Charles Dennis (Middlesex University)
E-mail: cdennis@lincoln.ac.uk
Professor Anthony Kent (Nottingham Trent University)
Email: anthony.kent@ntu.ac.uk
Helen Goworek (Leicester University)
Email: hg77@leicester.ac.uk
Charles McIntyre (Bournemouth University)
Email: cmcintyre@bournemouth.ac.uk
Please submit all abstracts to:
Charles McIntyre
cmcintyre@bournemouth.ac.uk
Register at:
You may direct any enquiries about this colloquium to:
Charles McIntyre
cmcintyre@bournemouth.ac.uk
Professor Anthony Kent
anthony.kent@ntu.ac.uk
Helen Goworek
hg77@leicester.ac.uk
ICDBM
Bournemouth 2017
