TOC: Young Consumers
Introduction
Young Consumers, 17(3)
Dissuasion: the Elaboration Likelihood Model and young children
Anna R. McAlister and Danielle Bargh
Personal networks as a precursor to a green future: a study of “green” consumer socialization among young millennials from India and China
Sidharth Muralidharan and Fei Xue
Consumer based brand equity in the 21st century: an examination of the role of social media marketing
Atefeh Yazdanparast, Mathew Joseph, and Fernanda Muniz
Up, close and intimate: qualitative inquiry into brand proximity amongst young adult consumers in emerging market
Juhi Gahlot Sarkar and Abhigyan Sarkar
A case study on shopping malls attributes for young consumers
Gülin Feryal Can, Feride Bahar Kurtulmusoglu, and Kumru Didem Atalay
Editorial
Brian Young
Advertising to children in the Bahamas
Dianne Daley McClure
