TOC: Psych Mar
Introduction
Psychology & Marketing, 33(10)
Reinforcing Lessons for Business from the Marketing Revolution in U.S. Presidential Politics: A Strategic Triad
–Bruce I. Newman [] []
Hippies, Greenies, and Tree Huggers: How the “Warmth” Stereotype Hinders the Adoption of Responsible Brands
–Paolo Antonetti and Stan Maklan [] []
Considering the Role of Affect and Anticipated Emotions in the Formation of Consumer Loyalty Intentions
–Steven A. Taylor, Chiharu Ishida and Leigh Anne Novak Donovan [] []
To Be or Not to Be in Thrall to the March of Smart Products
–Fiona Schweitzer and Ellis A. Van den Hende [] []
Male–Male Status Signaling through Favoring Organic Foods: Is the Signaler Perceived and Treated as a Friend or a Foe?
–Petteri Puska, Sami Kurki, Merja Lähdesmäki, Marjo Siltaoja and Harri Luomala [] []
Effects of Product Option Framing and Temporal Distance on Consumer Choice: The Moderating Role of Process versus Outcome Mental Simulations
–Mingying Lu and William Jen [] []
Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?
–Nam-Hyun Um and Sojung Kim [] []
Book Review
Decoded: The Science Behind Why We Buy, Phil Barden, UK: John Wiley & Sons, 2013. ISBN: 978-1-118-34560-3
–Denver D’Rozario []
