TOC: Legends Mar
Introduction
Legends in Marketing: Shelby D. Hunt
Volume 1: Marketing Theory: The Nature and Scope of Marketing
–Edited by: Paul Busch
Volume 2: Marketing Theory: Philosophy of Science Foundations of Marketing
–Edited by: Jagdip Singh
Volume 3: Marketing Theory: Philosophy of Science Controversies in Marketing
–Edited by: Roy D. Howell
Volume 4: Channels of Distribution
–Edited by: James R. Brown
Volume 5: Macromarketing, Ethics, and Social Responsibility: The Development Period
–Edited by: Scott J. Vitell
Volume 6: Macromarketing, Ethics, and Social Responsibility: The Research Transition Period
–Edited by: John R. Sparks
Volume 7: Marketing Management and Strategy
–Edited by: Rajen Varadarajan
Volume 8: Relationship Marketing
–Edited by: Robert M. Morgan
Volume 9: Resource-Advantage Theory: The Development Period
–Edited by: O. C. Ferrell
Volume 10: Resource-Advantage Theory: The Research Tradition Period
–Edited by: Dennis B. Arnett
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