TOC: J Adv
Introduction
Journal of Advertising, 45(3)
From the Editor
–Shintaro Okazaki []
Editor’s Choice: The Future of Advertising
The Future of Advertising or Whatever We’re Going to Call It
–Don Schultz [] [Google Scholar]
Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
–Kevin Lane Keller [] []
Conceptualizing the Evolution and Future of Advertising
–V. Kumar & Shaphali Gupta [] []
Mistaken Inferences from Advertising Conversations: A Modest Research Agenda
–Gita Venkataramani Johar [] []
Living in Media and the Future of Advertising
–Mark Deuze [] []
New Definition of Advertising
If Advertising Won’t Die, What Will It Be? Toward a Working Definition of Advertising
–Micael Dahlen & Sara Rosengren [] [Google Scholar]
Comment: Is Advertising a Zombie?
–Roland T. Rust [] []
Comment: Speculations of the Future of Advertising Redux
–David W. Stewart [] []
Comment: Advertising’s Domain and Definition
–Russell N. Laczniak [] [Google Scholar]
Comment: Advertising, Communication, and Brands
–Martin Eisend [] []
Comment: Advertising Won’t Die, But Defining It Will Continue to be Challenging
–Jisu Huh [] [Google Scholar]
Reply to the Comments on “If Advertising Won’t Die, What Will It Be? Toward a Working Definition of Advertising”
–Micael Dahlen & Sara Rosengren [] [Google Scholar]
