Revisit: Stanford Conference on Digital Marketing
Introduction
Stanford, CA, 1-2 Dec 2016; Deadline 2 Oct
Stanford 2016 Conference on Digital Marketing
December 1-2, 2016
Stanford, CA
A conference on digital marketing will be hosted by the Fox Business School Global Center for Big Data in Mobile Analytics and Stanford Graduate School of Business from Dec 1 to 2, 2016 in Stanford, CA. The event brings together academics and practitioners to present, interact, and discuss new research in the area of digital marketing. We invite submissions in areas of substantive interest to digital marketing including (but not limited to) papers using experimental, structural-econometric, big-data and machine learning methods; on policy issues, on understanding consumer behavior, competition, attribution, measurement, and assessing return on investment from marketing investments; issues related to platforms, mobile- and app-driven markets; and especially, theory-driven empirical work that bridges academia and practice. The conference is planned for 1.5 days, starting on Thursday Dec 1st with a plenary session, followed by paper presentations till the evening of Friday Dec 2nd.
Submit either 3-page abstract, full paper, or 10 PPT slides to Stanford2016DM@gmail.com and cc Xueming.Luo@temple.edu, Harikesh.Nair@stanford.edu, and Navdeep.Sahni@stanford.edu. Submission deadline is Oct 2, 2016.
Full information is available here:
We hope to welcome you to Stanford campus in Dec 2016!
Conference Chairs: Xueming Luo (Temple), Harikesh Nair (Stanford), Navdeep Sahni (Stanford)
