TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 28(3)
Loyalty to Social Ventures in Social Media: The Role of Social Cause Involvement, Identification, and Commitment
–Joohyung Park, Te-Lin (Doreen) Chung, Adrienne Hall-Phillips & Nwamaka A. Anaza [] []
International Service Learning as Social Value Cocreation
–Anne Hamby & David Brinberg [] []
Encouraging Charitable Donations via Charity Gift Cards: A Self-Determination Theoretical Account
–Mark R. Mulder & Jeff Joireman [] []
Global Cause Awareness: Tracking Awareness Through Electronic Word of Mouth
–Lenita Davis, Melissa Markley Rountree & Jullet A. Davis [] []
Countering Counterfeit Branding: Implications for Public-Sector Marketing
–Tanvir Ahmed [] []
