TOC: J Mar Man
Introduction
Journal of Marketing Management, 32(11/12)
Editorial
Social marketing: the state of play and brokering the way forward
–Ross Gordon, Rebekah Russell-Bennett & R. Craig Lefebvre [] []
Articles
Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach
–Julia E. Carins, Sharyn R. Rundle-Thiele & Justin J. T. Fidock [] []
Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors?
–Joshua D. Newton, Fiona J. Newton & Stephanie Rep [] []
Systems-thinking social marketing: conceptual extensions and empirical investigations
–Christine Domegan, Patricia McHugh, Michelle Devaney, Sinead Duane, Michael Hogan, Benjamin J. Broome, Roger A. Layton, John Joyce, Marzia Mazzonetto & Joanna Piwowarczyk [] []
Midstream value creation in social marketing
–Nadina R. Luca, Sally Hibbert & Ruth McDonald [] []
Commentary
Strategic social marketing to foster gender equality in Indonesia
–Irma Martam [] []
Social marketing: thoughts from an empathetic outsider
–Joel Bakan [] []
Social marketing and big social change: personal social marketing insights from a complex system obesity prevention intervention
–Roberto Venturini [] []
