TOC: Intl Mar Rev
Introduction
International Marketing Review, 33(5)
The determinants of export performance: a review of the literature 2006-2014
Jieke Chen, Carlos M.P. Sousa, and Xinming He
Spontaneity and international marketing performance
Anne L. Souchon, Paul Hughes, Andrew M. Farrell, Ekaterina Nemkova, and João S. Oliveira
Influence of country image on country brand equity: application to higher education services
Ángel Herrero-Crespo, Héctor San Martín Gutiérrez, and Maria del Mar Garcia-Salmones
Here, there and everywhere: a study of consumer centrism
Melvin Prince, Mark A.P. Davies, Mark Cleveland, and Dayananda Palihawadana
