ÂÜÀòÉç¹ÙÍø

Recapturing place identification through community heritage marketing
Matthew Alexander and Kathy Hamilton

Listerine – for the bridesmaid who’s never a bride
Joshua D. Newton, Jimmy Wong, and Fiona Joy Newton

An arousal-based explanation of affect dynamics
Li Yan, Matthew Tingchi Liu, Xiaoyun Chen, and Guicheng Shi

Customer-based brand equity and human resource management image
Johan Anselmsson, Niklas Bondesson, and Frans Melin

The impact of environmental uncertainty on increasing customer satisfaction through corporate social responsibility
Wenbin Sun and Joseph M. Price

The bittersweet experience of being envied in a consumption context
Simona Romani, Silvia Grappi, and Richard P. Bagozzi

Thinking styles affect reactions to brand crisis apologies
Liangyan Wang, Shijian Wang, L. Robin Keller, and Jie Li

Retaining the primetime television audience
Bryony Jardine, Jenni Romaniuk, John G. Dawes, and Virginia Beal

Paradox, tribalism, and the transitional consumption experience
Alexandros Skandalis, John Byrom, and Emma Banister

Consumer motivations for mainstream “ethical” consumption
Iain Andrew Davies and Sabrina Gutsche

The dynamic models of consumers’ symbolic needs: in the context of restaurant brands
Sung Ho Han, Bang Nguyen, and Lyndon Simkin

Framing the work: the composition of value in the visual arts
Chloe Preece, Finola Kerrigan, and Daragh O’Reilly

Are two arguments always better than one?
Jungkeun Kim, Jae-Eun Kim, and Roger Marshall

Corporate misconduct and the loss of trust
Gary Davies and Isabel Olmedo-Cifuentes

Controversial advertising: transgressing the taboo of gender-based violence
Lauren Gurrieri, Jan Brace-Govan, and Helene Cherrier

Staying engaged on the job
Nwamaka A. Anaza, Edward L. Nowlin, and Gavin Jiayun Wu

Theorising practices to deliberately or accidentally control customers
Edward Kasabov

Sociocultural brand revitalization
Elina Närvänen and Christina Goulding

---