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Volume 1: Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

Edited by: Joel Huber

Volume 2: “Radical” Experiential Views: The Consumption Experience and Customer Value

Edited by: Elizabeth C. Hirschman

Volume 3: Emotions

Edited by: Maryl P. Gardner

Volume 4: Esthetics and Tastes, Part I: Art and Entertainment

Edited by: Finola Kerrigan

Volume 5: Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise

Edited by: Michela Addis

Volume 6: Nostalgia and Age-Related Preferences

Edited by: Robert M. Schindler

Volume 7: Quantitative Methods: MDS, MDA. CCA, and Beyond

Edited by: William L. Moore

Volume 8: Quantitative Methods, Part I: Interpretive Approaches

Edited by: John O’Shaughnessy

Volume 9: Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism

Edited by: Alan Bradshaw

Volume 10: Qualitative Methods, Part III: Subjective Personal Introspection

Edited by: Stephen J. Gould

Volume 11: Marketing Applications: Branding, Communication, and Strategy

Edited by: Pierre Berthon

Volume 12: Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions

Edited by: Clifford J. Shultz, II

Volume 13: Macromarketing Applications, Part II: Marketing versus Consumer Research

Edited by: Ronald Paul Hill

Volume 14: Inspirational Applications, Part I: Marketing Education

Edited by: Herbert Jack Rotfield

Volume 15: Inspirational Applications, Part II: Scholarship and Creativity

Edited by: William L. Wilkie

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