TOC: Mar Theory
Introduction
Marketing Theory, 16(3)
Constructing the object of research in the manner of Piet Mondrian: An integrative epistemology for consumer research
–Anissa Pomiès and Elisabeth Tissier-Desbordes [] []
The reciprocal intertwining of practice and experience in value creation
–Benjamin P. W. Ellway and Alison M. Dean [] []
The scrapbook as an autobiographical memory tool
–Barbara J. Phillips [] []
The skins we live in
–Alan Bradshaw and Andreas Chatzidakis [] []
The liminality of branding: Interweaving discourses ‘making up’ a cultural intermediary occupation
–Bernadette Loacker and Katie Rose Sullivan [] [Google Scholar]
Social labour: Exploring work in consumption
–Stephanie Anderson, Kathy Hamilton, and Andrea Tonner [] []
Commentaries
Marketing as mystification
–Nikhilesh Dholakia [] []
