TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 24(7)
The performance implications of demand-side diversification: evidence from the US telecommunications sector, 1990–1996
–Lalit Manral & Kathryn R. Harrigan [] []
Place identity and sustainable consumption: implications for social marketing
–Christina Kwai Choi Lee, Crystal Sheau Fen Yap & Deborah S. Levy [] []
Multichannel marketing: the operational construct and firms’ motivation to adopt
–Shan Chen & Lucio Lamberti [] []
Measuring customer-based place brand equity (CBPBE): an investment attractiveness perspective
–Sunny Bose, Sanjit Kumar Roy & Abhay Kumar Tiwari [] []
Sustainable market orientation: a competitive strategic tool in an emerging economy context
–Mahmoud Abdulai Mahmoud [] []
