TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 33(3)
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
–Luceta McRoy, Robert Weech-Maldonado, W. David Bradford, Nir Menachemi, Michael Morrisey & Meredith Kilgore [] []
A health fundraising experiment using the “foot-in-the-door” technique
–Maria Leonora (Nori) G. Comello, Jessica Gall Myrick & April Little Raphiou [] []
Targeting gender: A content analysis of alcohol advertising in magazines
–A-Reum Jung & Roxanne Hovland [] []
Communicating nutraceuticals: A multi-stakeholder perspective from a developing nation
–Varsha Jain, Subhadip Roy, Neha Damle & Khyati Jagani [] []
An empirical analysis of ethical and professional issues in physicians’ advertising: A comparative cross-sectional study
–H. Ronald Moser, Robert Stevens & David Loudon [] []
The preventative power of “pink”: Delineating the effects of social identification and protection motivation theory in breast cancer-related advertisements
–Michael B. Devlin & Sydney Dillard [] []
