Sensory Branding
Introduction
Global Brand Conference of the Academy of Marketing?s SIG in Brand, Identity and Corporate Reputation, Kalmar, Sweden, 26-28 Apr 2017; Deadline 4 Nov
12th Global Brand Conference
We are delighted to invite you to beautiful and picturesque Kalmar for the 12th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation. This years conference theme is Sensory Branding.
Venue
Linnaeus University School of Business and Economics, Kalmar, Sweden
26th – 28th April 2017
Call for papers
Abstracts required by 4th November 2016. Special issue of The Journal of Business Research for best papers.
Abstracts due: November 4, 2016
SIG & Conference chair
SIG Chair: Professor Stuart Roper
Conference Chair: Dr. Clarinda Rodrigues
Full information available at
