TOC: J Global Mar
Introduction
Journal of Global Marketing, 29(3)
Cultural, Subcultural, Cross-Country, and Transnational Perspectives in Marketing Research
–Ajay K. Manrai [] []
Effects of Subcultural Differences on Country and Product Evaluations: A Replication Study
–Thomas Aichner, Paolo Coletti, Cipriano Forza, Urban Perkmann & Alessio Trentin [] []
Impact of Sales Call Adaptiveness and Customer Willingness on Sales Call Length: A Cross-Country Study of India, China, Korea, and Philippines
–Joseph A. Sy-Changco, Ramendra Singh, Rizalito L. Gregorio, Pierre-Xiao Lu & Geon-Cheol Shin [] []
Sustainability Issues in Transnational Education Service: A Conceptual Framework and Empirical Insights
–S. M. Riad Shams [] []
Analyzing Customers’ Switching Intentions in the Telecom Sector
–Gurjeet Kaur Sahi, Ritika Sambyal & Harjit Singh Sekhon [] [Google Scholar]
