SERVSIG Lovelock Award
Introduction
Michael K. Brady has won ÂÜÀòÉç¹ÙÍø Services Marketing SIG's Christopher Lovelock Career Contributions to the Services Discipline
SERVSIG announces:
Christopher Lovelock Career Contributions to the Services Discipline Award Winner 2016:
Michael K. Brady – Florida State University, USA
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Christopher Lovelock passed away on February 24, 2008. Christopher was a founding father of the services marketing field and he was recognized around the world as a leading authority on service management. Christopher was very important to many people in our academic community and he will be greatly missed!
