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Dear colleagues,

We are organizing a one day symposium on the topic of Digital Consumption at Cass Business School, City University London, UK. This will be Friday, October 21st 2016, right before ACR Berlin. The symposium will present work in progress, currently under review at the top marketing journals from different paradigms on the topics of Digital Materiality, Digital Identity and Relationships, and Digital Communication (see attached program for details). We hope that you join us if you are in London or passing by London for that weekend. Registration (link to left of the page) is now open for scholars and PhD students on the topic. We also provide hotel info in case you are coming from outside the UK.

Do let me know if you have any questions (f.bardhi@city.ac.uk) and we look forward to an interesting conversation in October 21st.

Regards,

Fleura Bardhi, PhD
Professor of Marketing
Faculty of Management
Cass Business School, Room 4010B
106 Bunhill Row
London EC1Y 8TZ
Tel: +44 (0)20 7040 5286
Fax: +44 (0)20 7040 8328

 

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Digital Consumption Symposium

Marketing Group, Department of Management

CASS BUSINESS SCHOOL, CITY UNIVERSITY LONDON, LONDON, UK

Friday, October 21 2016

Symposium Chair: 

As consuming and living digitally has become a way of life, digital technology is transforming how we consume, shop, socialize, construct our identities, etc. Digital technologies are raising foundational questions about the nature of the self, our relationships to objects and others. This one-day symposium at Cass Business School, City University London (UK) will bring together consumer researchers from various paradigms to present work in progress in the area of digital consumption.

The symposium is organized in three sessions. The first session on Digital Materiality discusses what are digital objects, what consumers value in digital and physical objects, why physical objects are preferred, and how consumption in the digital space is different. The second session on Digital Self discusses how consumer identity and relationships have been transformed in the digital as well as an analysis of what is selfy culture. The third session will be focused on how digital technology has transformed the marketplace for media consumption and sharing of resources.

The day will conclude with the keynote presentation on “Marketing in the Age of Surveillance,” by Professor John Deighton of Harvard Business School, USA. A panel of industry leaders and academics will bring the discussion together as to what all these means for consumer research and business.

Preliminary Symposium Workshop:

8:30 -9:00 Registration and Morning Tea/Coffee

• Posters from Cass PhD students and faculty displayed at coffee break area

9:00 – 9:30 Symposium Opening Talks

• , Symposium Organizer, Cass Business School
• , Head of the Faculty of Management; Director of the Digital Leadership Research Centre (DLRC), Cass Business School

9:30 – 11:00 SESSION I:  DIGITAL MATERIALITY

Session Chair:, Cass Business School, UK

• “Digital Consumption Objects: Object Characteristics and Possession,” ,  and , (Cardiff University, UK.)
• "Better to Have a Book in the Hand Than Two in the Cloud: Differences in Psychological Ownership Lead Consumers to Value Physical Goods More than Digital Goods,"  and , (Boston University, USA).
• “Liquid Consumption,”  (Cass Business School, UK) and  (Royal Holloway, University of London, UK).

11:00 – 11.30 Coffee Break 

11:30 – 13:00 SESSION II: DIGITAL SELF AND RELATIONSHIPS

Session Chair: Prof. Linda Price, University of Oregon, USA

• “Empathy Gaps in Sharing Self-Relevant Content,”  (Cass Business School, UK),  (Carnegie Mellon University, USA), and  (Bocconi University, Italy).
• “The Selfie in Consumer Culture,” (RIT, USA).
• “Platform brands on Instagram”, Adam Arvidsson, Alessandro Caliandro and Guido Anselmi,  Italy.

13:00 – 14:00 LUNCH

14:00 – 15:30 SESSION III: DIGITAL COMMUNICATIONS

Session Chair: , Schulich Business School, Toronto, Canada

• “Advertising to Early Trend Propagators? Evidence from Twitter,” (London Business School, UK), (MIT, USA) and  (Cass Business School, UK).
• “Competitive Versus Complementary Effects in Online Social Networks and News Consumption: A Natural Experiment,”  (Imperial College Business School, UK) and  (Cass Business School, UK).
• “Networks of Desire,” (USC, USA),  and (University of Liverpool).

15:30 – 16:00 Coffee Break 

16:00 – 16:45 KEY NOTE SPEAKER

• “Marketing in the Age of Surveillance,” , Baker Foundation Professor, Harvard Business School, USA.

16:45-17:30 PANEL DISCUSSION WITH ACADEMIC AND INDUSTRY LEADERS (Led by  Cass Business School)

17:30-19:00 Drinks at Local Pub

• Informal dinner in smaller groups

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