TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 24(6)
Editorial
–Nigel Piercy []
The influence of customer loyalty on small island economies: an empirical and exploratory study
–Wilson Ozuem, Tara Thomas & Geoff Lancaster [] []
Megamarketing expanded by neo-institutional theory
–Damien Chaney, Karim Ben Slimane & Ashlee Humphreys [] []
Regulatory focus as a moderator of retail shopping behaviour
–Gopal Das [] []
Optimising relationship marketing programmes: a holistic approach
–Irena Daukseviciute & Lyndon Simkin [] []
Extending boundaries of Blue Ocean Strategy
–Arpita Agnihotri [] []
The role of customer gratitude in relationship marketing: moderation and model validation
–Anubhav A. Mishra [] []
